The gathering of world medical tourism activists at the 6th European Medical Tourism- EMT 2022
Conference EMT 2022 World Medical Tourism Conference was held in Abanoterme, Italy. This three-day event included several different events that started on Tuesday, June 7, 2022 with a special meeting “Insurance and its role in health tourism” at Abano Ritz Hotel Terme with the presence of health insurance companies from Europe and England. In this meeting, a panel entitled “Travel for health and well-being” to introduce the health insurance and welfare system of Switzerland, Italy and England and a round table on the topic of “branding of hospitals, clinics and hot water resorts” to examine how these sectors cooperate with Insurances were held.
The second day of the EMT 2022 Medical Tourism World Conference was held at Alexander Hotel in Abano Terme, where Maria Antonita Principale, founder of BookingsMed platform, Natalia Strukowska, founder of DoctorGEO&SPA agency, Marco Gottardo, representative of Abano Hotel Cluster, Federico Barberato, Mayor of Abano Terme, Riccardo Mortandello, Mayor of Abano Terme. Montegrotto, Emanuele Boarto, governor of Montegrotto and Dr. Fabrizio Caldara, director of the Pietro d’Abano Research Institute, were held.
A discussion on “Developing a new strategy to create a partnership network between companies operating in Europe and Turkey” as well as a discussion on “Market Penetration Strategies for Healthcare and Wellness Operators” with a speech by Ilan Goa, one of the well-known faces of American health tourism, are other programs on the second day. It was an event. Also, “new challenges in marketing and customer acquisition” was the subject of the open discussion on the second day of the conference, during which various companies active in health tourism discussed the challenges in the field of marketing in order to reach a common solution. Among the other interesting parts of the second day of the conference, we can mention the two sessions “State of the art – treatment, rehabilitation and prevention” and the panel “Strategy to attract American customers”. The side program of the second day of the conference was also a charity event for the benefit of the war-torn people of Ukraine, which was conducted by Dr. Violeta Yanishevska and Dr. Ihor Tursky, experts of the Ukrainian Medical Tourism Association, and the participation and financial support of the conference participants.
The final part of the second day of the conference was the holding of the “Digital Revolution in Healthcare” workshop, and finally, valid certificates were awarded to the companies present.
But the most important part of the EMT 2022 conference was the holding of b2b meetings between the participants, which was held on the final day at the Premier Hotel in Abano Terme, with a warm welcome from the attendees. More than 200 business meetings were held on the closing day of this event and some arrangements were made for further cooperation between companies.
In the final hours of the closing day of the conference, the conference evaluation meeting was held in the presence of the organizers and main planners, in order to review the merits and demerits of holding this conference and listen to criticisms and opinions, examine the opportunities for health tourism in Europe and coordinate for the next conferences. After this meeting, Maria Princivale, in a conversation with Medtorpress, emphasized that the diversity of the participants in the event was one of the strong points of this course, and emphasized that a lot of cooperation was formed between the companies in these three days, and we can hope that in the future Establish consistent business relationships. Also, Atefeh Zare, one of the managers of Safiran Salamat Company, who was one of the partners in organizing this event, told Medtorpress after the evaluation meeting of the European Health Tourism Conference that the achievements and requirements of next year’s event were discussed and reviewed.
EMT is a global medical tourism conference that connects travel agencies and tour operators with thermal spas, clinics and hospitals around the world. This B2B event allows all attendees to network with new business partners in the international health, wellness and wellness services industry. Medtorpress, as the media of medical tourism in Asia and the Middle East, participated in this 3-day international conference as a media partner and held expert meetings and discussions with more than 50 different companies.
