In a gathering with prominent media representatives on the occasion of Yalda night (Yaldā Night or Chelle Night is an ancient festival in Iran), the readiness of Pars Hayat Company to invest in innovative ideas and startups in the field of hygiene and home healthcare was highlighted.
The meeting, held on the night of December 27, 2023, at the Kaarmaan House, aimed to inform about various aspects of Pars Hayat Company’s activities in Iran and the global activities of Hayat Holding. During the session, Pars Hayat emphasized its dynamic path in Iran and its commitments to consumers and stakeholders.
Adnan Hocaoglu, the General Manager of Pars Hayat, first spoke about the principles and foundations of Hayat Holding, emphasizing the perpetual commitment to providing high-quality and cost-effective products in Iran. He also highlighted the company’s position as the fourth leading producer of diapers and the largest producer of tissue paper products in the Middle East, Eastern Europe, and Africa.
Hojaaglu proudly mentioned the remarkable growth of Pars Hayat in Iran and the initiation of producing home care products under the Test brand in 2018. He stated that Test products have the potential to become a pioneering brand in the field of healthcare in the near future.
On the sidelines of the session, in response to a question from Reza Jamili, the founder of MedtourPress, Adnan Hocaoglu declared the company’s full readiness to invest in innovative ideas and startups related to the Home health and hygiene industry, detergent, children’s and women’s care industry.
Nazila Hooman, the Director of Communications and External Affairs at Pars Hayat, also highlighted the company’s achievements since its inception in Iran. She emphasized the organization’s commitment to transparency and mutual communications as its core values. Hooman also stressed the importance of compliance with global and domestic health regulations, considering Pars Hayat’s honorable and continuous presence in the country for over 15 years.
Samira Shahabi, the Marketing Manager of Pars Hayat, introduced the company’s brands and products during the continuation of the session. She emphasized innovation in products as a key element in increasing their popularity and provided insights into the development of modern research and development centers as facilities for improving the production process.
On the sidelines of the event, In response to a question posed by Reza Jamili (Founder of Medtoupress), Adnan Hocaoglu, the General Manager of Pars Hayat, reiterated the company’s full readiness to invest in innovative ideas and startups in the field of health and home healthcare. This declaration underscores Pars Hayat’s active and dynamic approach towards supporting innovation and development in the healthcare industry in Iran, opening new horizons in this sector.
By announcing its readiness to invest in innovative ideas, Pars Hayat has shown that until now, as one of the pioneers in the field of health and treatment products, it is seeking to advance in attracting innovative ideas and projects for the development of the health and health industry, and this action should be taken as It was considered a positive step towards improving technology and providing health services in a better and more efficient way.