Various experts in the field of health tourism and medical tourism in the world believe that the trends of this industry will change in 2023 and these changes will continue at a tremendous speed in the next year. Some of these experts emphasized the following in the important events of this project, which were held in this year’s Manshte, next to the world, especially in the European health tourism event, EMT2023:
In the coming years, hospital brands will be linked to industries such as technology (AI/VR/AR), hospitality (hotels/resorts), travel (airlines/tour operators), insurance (healthcare plans), finance (payment solutions), retail (pharmacies/medical supplies) and education (medical schools).
Hospitals and clinics can connect with the tourism industry by partnering with local hotels and tour operators to offer packages for medical tourists. Additionally, they can advertise their services in tourist publications or websites, or create special offers for medical tourists.
The most important trends in tourism that hospitals and clinics should pay attention to include personalized experiences, digital health solutions, wellness travel, eco-tourism, medical spas, virtual care options, telemedicine services, and mobile health applications.
Strategies that board of directors or marketing managers of hospitals and clinics have in front of them to develop their brand in the health and medical tourism industry include:
- creating an online presence through social media platforms such as Facebook or Twitter
- developing partnerships with local hotels or tour operators
- attending relevant events and conferences
- offering discounts or special packages for medical tourists
- creating content related to healthcare topics
- engaging influencers
- using targeted advertising campaigns
- offering virtual care options
- providing telemedicine services
- developing mobile health applications
- participating in research studies related to healthcare topics
- engaging with local communities through outreach programs
- creating patient-centric experiences
- leveraging technology such as AI/VR/AR solutions; collaborating with other healthcare providers on joint projects
- hosting webinars or seminars related to healthcare topics
- partnering with universities on research projects related to healthcare topics
- offering wellness travel packages for medical tourists
- investing in digital marketing campaigns targeting international patients
The most important trends in tourism that hospitals and clinics should pay attention to include personalized experiences, digital health solutions, wellness travel, eco-tourism, medical spas, virtual care options, telemedicine services, and mobile health applications.
Future trends of hospital marketing to attract international patients include leveraging technology such as AI/VR/AR solutions for patient engagement & experience enhancement, providing personalized care & treatment plans tailored specifically for international patients’ needs & preferences , offering virtual care options & telemedicine services , developing mobile health applications , engaging influencers & celebrities , using targeted advertising campaigns , investing in digital marketing campaigns targeting international patients , creating content related to healthcare topics , participating in research studies related to healthcare topics , engaging with local communities through outreach programs etc..
Hospitals and clinics can use the opportunity of events for branding by creating a presence at the event, such as setting up a booth or sponsoring a speaker. They can also use the event to network with other healthcare professionals and build relationships with potential customers. Additionally, they can use the event to showcase their services and products to potential customers.
The most important health events in the world that hospitals and medical brands should participate in include the World Health Assembly, World Medical Tourism Congress, International Hospital Federation Conference, and International Medical Travel Summit.
The most important events in the field of medical and health tourism that hospitals can have better strategies for marketing and market building by attending include the World Medical Tourism Congress (WMTC), International Hospital Federation Conference (IHF), European Medial Tourism (EMT2023), Global Healthcare Travel Summit (GHTS), International Medical Travel Summit (IMTS) and Global Wellness Tourism Congress (GWTC).
